Quiet, useful work for good humans.

A small team running on a patchwork of forms, spreadsheets, email and ad-hoc reporting — with work falling through the cracks.

Connected the forms, data, email and internal processes so the right things happened automatically, and the team stopped chasing them.

• Workflow design
• Automation
• Form & CRM integration
• Internal tools
• Documentation

Less work fell through the cracks — and the team got their afternoons back.

A founder with a half-formed product idea, no website, and no clear path from concept to something fundable.

Worked alongside the founder to turn the idea into a working website, a usable prototype, and a build plan they could actually fund.

• Product thinking
• MVP build
• Website
• Founder support
• Roadmap

A real prototype in users' hands, and a credible plan investors and partners could engage with.

Leadership trying to make decisions from six different reporting tools, none of which agreed with each other.

Cleaned up reporting across the tools into a single Power BI dashboard the leadership team trusts enough to make decisions from.

• Data clean-up
• Power BI
• Dashboard design
• Metrics & KPIs
• Reporting automation

One source of truth, faster decisions, and less time arguing over whose numbers were right.

A folder of ChatGPT prompts, half a dozen tools being trialled, and no one quite sure what was working.

Took the experiments and shaped them into a quiet, reliable internal workflow with human review points and ethical guardrails.

• AI workflow design
• Prompt engineering
• Ethical AI
• Human-in-the-loop
• Team enablement

Several hours a week saved across a team of five — and a workflow they actually trust.

A website that hadn't kept up with what the team actually did anymore, attracting the wrong enquiries.

Re-wrote, re-designed and re-launched the site so it actually reflects the current work, and converts the right kind of enquiries.

• Website rebuild
• Copywriting
• Information architecture
• Conversion design
• Analytics

A site the team is proud to send people to — and a noticeable shift in the kind of leads coming through.

A founder doing all the enquiry triage, onboarding and reporting by hand — and being the bottleneck for everything.

Automated enquiry triage, onboarding and reporting so the systems handled the routine and the founder could focus on the work that needed them.

• Automation
• CRM setup
• Onboarding workflows
• Reporting automation
• Documentation

The founder stopped being the bottleneck, and the business kept moving even when they weren't online.

A leadership team making one-off tech, tooling and AI decisions without a shared picture of where any of it was heading.

Sat alongside the team as a fractional digital partner — shaping AI adoption, tooling choices and a roadmap they could back themselves on.

• Fractional digital partner
• Digital strategy
• AI strategy
• Tooling decisions
• Roadmapping

A shared digital direction the leadership team could confidently take to the board.

A digital and data team mid-growth, navigating a leadership gap and trying not to lose momentum.

Stepped in as fractional head of the team — set the operating rhythm, coached the team and built a close-knit, accountable group.

• Fractional team leadership
• Coaching
• Operating rhythm
• Delivery oversight
• Exec communication

A team that started outperforming what its size suggested — and a smooth handover when the time came.